For Elanco Animal Health’s Seresto Spring Campaign, I had the exciting opportunity to develop assets for a $10 off promotion. The task was to develop a collection of assets to appeal to pet owners and farmers who prioritise the health and wellbeing of their pets and working dogs. These were showcased online and in vet clinics across New Zealand.

Utilising Adobe Illustrator and Photoshop, I crafted assets that effectively showcased the promotion and the spirit of the Seresto brand, while creating a visually cohesive narrative that embodied Elanco’s playful and distinctive approach to advertising.

From digital to print media, each asset was designed to appeal to animal lovers while highlighting the Seresto product and spring promotion. These were then refined based on client feedback to ensure the promotion messaging was clear and the branding met the high standards expected from a global brand.