I had the opportunity to work with Bakels New Zealand on designing packaging for their Gold Label Fruit Cake Baking Mix that was set to debut for the 2021 Christmas season. This project built upon their existing baking mix packaging that is now sold in supermarkets across New Zealand.

Part of the design process was to refresh the imagery and content on the packaging to align with the new fruit cake mix recipe. This included image retouching and coordinating the main accent colours to enhance visual appeal. Physical mock ups of the packaging were also created to ensure the layout worked effectively within the supplied dieline.