CONTENT CREATION
CONTENT CREATION
Many of Elanco Animal Health’s campaigns required social media posts to be created as part of their digital assets. We focused on creating eye-catching animations for use on their social media platforms as they resulted in higher engagement and a better advertising ROI for the client.
I created these animations using Adobe After Effects with the main vector illustrations and compositions being created in Adobe Illustrator and Photoshop.
These animations were created for Instagram Reels and were used as part of a series to educate on flea and worms in cats and dogs. The vector illustrations were created using Adobe Illustrator and then animated in Adobe After Effects.
easy2C Static and Video Content
The content below was created for easy2C’s Facebook, Instagram and LinkedIn, with a focus on engaging and on-brand visuals. From promotional videos to static and animated graphics, the work reflects a cohesive design approach that supports easy2C’s calendar products and marketing goals.
I created this video for social media to promote easy2C with the idea of “cutting the notification noise.” In a world full of digital alerts and distractions, the video shows how a physical calendar offers a simple way to stay organised. Produced in Adobe After Effects and Premier Pro this video combines real footage, motion graphics and sound to portray the contrast between the chaos of constant notifications with the calm, tactile experience of using an easy2C calendar.
easy2C’s Elements Wall Calendar won an award at the prestigious Pride in Print Awards in 2024, recognising its outstanding print quality and design. I was tasked with creating a short and engaging video for the company’s social media platforms to celebrate this achievement. Produced in Adobe After Effects, the video combines real footage with custom graphics to highlight the calendar’s craftsmanship, creativity, and award-winning production excellence.
To celebrate International Joke Day, I created a playful animation for social media promoting a easy2C’s Animal Antics calendar. Made in Adobe After Effects, the video highlights one of the team's favourite jokes from the calendar, bringing it to life with lively animation and characterful visuals. Designed to entertain and engage, the animation captures the humour and charm that make this calendar a standout.
easy2C LinkedIn Strategy
I took the initiative to create a LinkedIn strategy for easy2C to help the business establish a presence and begin posting consistently on the platform. The strategy was designed to promote brand awareness, highlight company culture and showcase easy2C’s products. It includes content ideas, posting guidelines and a competitor analysis to see what other businesses in the industry are posting.
